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Notwithstanding the drawbacks associated with social bookmarkers, social bookmarking is here to stay. While social media is still in its infancy and the concepts are still evolving, web users are increasingly utilizing social media for their information needs. Marketeers are also taking advantage of the social media, both to gather market intelligence and also to get buzz for their products and services. Even the mainstream media is utilizing social approaches to brining information to their intended audiences.
Humans are social beings in nature. And while the World Wide Web is a system of connected machines and computers, the rise of social media is an indication that human judgement still holds supremacy over computer logic and algorithms. As content proves to be the driving factor of the Web today, social bookmarkers are proving to be the next killer app of the Internet.
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